Showcasing nonprofit advocacy through visual storytelling in an annual report.
Legal Aid Justice Center
The Legal Aid Justice Center is a Virginia based non-profit that provides legal services and advocacy to low-income individuals. We were tasked with creating their annual report to tell the visual story of their mission to achieve justice.
We expanded upon their four impact areas—individual, local, statewide, and national—by giving each its own color identity that was used for all text and overlays. We also utilized vertical color callouts to visually depict the momentum of each impact area building upon the next.