Applying digital campaigns to create an online community for functional medicine.
Richmond Integrative &
The goal of our work with Richmond Integrative & Functional Medicine (RIFM) is to continue to engage existing and new patients online. The purpose of this being to first, build community amongst patients seeking the benefits of functional medicine, and second, to create awareness pertaining to RIFM’s meal protocol and supplement regimes.
Our initial campaigns have focused on the acquisition of learners for a new course on the organization’s community platform, Mighty Networks. This included a series of recruitment graphics, landing page development, alignment with the primary website, and varied CTAs.