A design-forward site guided by content to increase visitors to the Shenandoah Valley.
Campaign Art Direction
Social Media Design
We created the UI/UX for the Shenandoah Valley Tourism Partnership‘s new site, in partnership with our dev friends at Fuel Digital, to reflect the brand’s exploration and adventure emphasis while also utilizing keyword research to inform a new ‘guide-forward’ approach to the website. The Visitor Guides are curated with tips and recommendations of locations to visit throughout the region, such as 24 Hours of Elevated Eats in the Valley and Top Natural Novelties to See in a Weekend. The site also showcases upcoming events, highlights attractions across the Valley, and hosts unique landing pages for each town and region within the Shenandoah Valley Tourism Partnership.
We currently serve as this organization’s AOR, implementing complete marketing campaigns by quarter to drive site traffic and area visitors.